MONDAY, JUNE 19

3:00 PM – 5:00 PM: Registration

4:00 PM – 5:00 PM: General Session & Vendor Hall Opens

5:00 PM – 7:00 PM: Opening Session & Keynote Speaker: 

Five Keys to Social Media Success – Presented by Andrea Gribble

My, how things have changed in regards to school social media! While navigating the negativity can drain your energy, there is still so much to celebrate. Grab a pep talk from School PR’s biggest cheerleader, Andrea Gribble. She’ll break down five proven strategies for social media success this school year. You’ll learn: 

• Why everything should NOT be posted on social media
• How to build an army of storytellers without spending a dime 
• How to plan your content on Creative ways to boost engagement 
• The latest social trends to help you thrive.

TUESDAY, JUNE 20

7:45 AM – 8:30 AM: Registration Opens - Coffee & Pastries  

8:30 AM – 9:50 AM: Opening General Session – Guest Speaker:

Welcome to the School Marketing Revolution: 21st-Century Tactics to Boost
Enrollment – Presented by Jason Wheeler

There has been a school marketing rebellion. What parents and students want in a school is changing. The break-neck speed of technology is causing massive disruption in traditional marketing. And now, two years into the COVID pandemic, the school marketing world has changed.

Energetic speaker Jason Wheeler will provide an incredible framework to assist school communicators across the country stay ahead of the curve by reimagining school marketing in a world where 21st-century marketing tactics propel enrollment results.

This presentation will challenge your marketing to provide your district with revolutionary tactics to boost enrollment. Welcome to the school marketing revolution!

9:50 AM – 11:40 AM: Breakouts Begin

11:40 AM – 12:00 PM: Dedicated Vendor Time

12:00 PM – 12:50 PM: Not your Routine Cuisine – Lunch & Learn

1:00 PM – 2:50 PM: Breakouts Resume

2:50 PM – 3:10 PM: Snack Break 

3:10 PM – 4:00 PM: Breakouts Resume

4:10 PM – 5:00 PM: EOD General Session

7:00 PM – 10:00 PM: Group Activity

WEDNESDAY, JUNE 21

7:45 AM – 8:30 AM: Coffee & Pastries

8:30 AM – 9:20 AM: Opening Session & Guest Speaker:

Guiding Your Community through Leadership Transitions: – Presented by Rachel Thomas

Many communities across the nation face upcoming staffing shortages and leadership transitions. How can your community feel connected to your district amidst these obstacles? Our chat will discuss community engagement goals for staff members during your leadership transitions, including ideal communication timelines and planning benchmarks.
 

9:30 AM – 11:20 AM: Breakouts Begin  

11:30 AM – 12:00 PM: Lunch

12:30 PM – 2:20 PM: Breakouts Resume 

2:30 PM – 3:30 PM: Closing Remarks, Open Q&A, Door Prizes & More